Brian Whitmore often says on the Power Vertical podcast that approval ratings in 60 percent range just aren’t good enough for a politician like Vladimir Putin. Given the lack of political alternatives and the dominance of the state’s narrative on television, Putin needs approval ratings in 70 or 80 percent range to have a comfortable political mandate. Thanks to the Sochi Olympics and taking Crimea, Putin is back up to 80 percent according to a recent Levada poll. Putin hasn’t garnered this level of approval since March 2008 when his rating peaked at 85 percent. Putin isn’t the only one basking in the Olympic-annexation surge. Sixty percent of Russians also think the country is going in the right direction, a high, once again, not seen since March 2008. Even the hapless Dmitry Medvedev and his government are riding Putin’s coattails. Medvedev enjoys 62 percent and the government 58 percent approval rating. In January, Medvedev was at an all time low of 48 percent while approval for the government hasn’t been this high since March 2008 when Putin became prime minister.
How to explain this jump in Putin rating? Denis Volkov of the Leveda Center told Slon the following:
“Eighty percent is not the highest result for Putin. During the Georgian War in 2008 his approval rating was 88 percent. But the mechanism driving the numbers is the same. The rise occurred thus: the Olympics added a few percentage points and the rating grew a few more because of the possibility of war and the mobilization of patriotic sentiment. And the joining of Crimea to Russia gave an additional 8-10 percent.”
When 80 percent of the population approves of the president, you have to be determined to express an opposing opinion. I’m not talking now about the internet where there is a sufficient broad range of views which is contrary to what’s on television.”
No, he’s talking about television where there’s only one opinion.